Author: James Day

  • collectible of the day: format:MINI issue 1

    format:MINI was “The Independent MINI Lifestyle Magazine” published bi-monthly in Germany.  Pictured is Ausgabe 1 (Issue 1) for December /January 2006.  Unfortunately this magazine has stopped publication after a handful of issues.

    collectibles, magazines

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  • collectible of the day: Motoring Hearts brochures

    In 2005, MINI USA debuted the Motoring Hearts campaign which partnered with VolunteerMatch and helped MINI owners find volunteer opportunities.  The MOTORING HEARTS DEALER KIT is a thick, spiral-bound brochure for MINI dealers describing the […]

    brochures, collectibles

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  • collectible of the day: barf bag ad

    In the early days of MINI in the US, Crispin Porter + Bogusky created many clever advertising inserts that went beyond the normal print ad.  In mid-2002, they created this “barf bag” ad to emphasize […]

    ads, collectibles

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  • collectible of the day: MINI Cabrio launch pen

    The original MINI Cabrio (Convertible) launched in Europe in the Summer of 2004.  One of the exclusive MINI colors at the debut was Hot Orange, so much of the marketing material was orange.  This pen […]

    collectibles

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