An Online Collection of MINI Information
MINI is well-known for its product placements in newspapers (Weekly World News), movies (The Italian Job and Marmaduke), and live events. Recently, MINI has moved into music videos. From the New York Times article “Product […]
On the Reeperbahn, Hamburg’s famous red-light district, MINI has installed a large billboard. It features a Chili Red MINI Cooper S and a large whip with the title “BÖSER MINI.” (meaning “BAD MINI.”). The billboard […]
LET’S EMBRACE EVEL. Let’s paint our cars red, white and blue. Let’s put a big number one on the door. Let’s try the impossible. Let’s dust off ourselves and try again. Let’s jump the […]
In February 2007, MINI USA launched the Hammer & Coop advertising campaign developed by Butler, Shine, Stern & Partners. In addition to print ads, a MySpace profile, and a six-episode video series, MINI produced a […]