Category: advertising

  • BSSP creates Manual Up ad campaign

    MINI USA’s advertising agency Butler, Shine, Stern + Partners (BSSP) is launching a new ad campaign promoting the manual transmission.  “Manual Up” is the slogan with several clever taglines playing on the word “stick”.  MINI […]

    advertising

     

  • BSSP: virtual MINI Countryman app

    From Butler, Shine, Stern & Partners: Our new virtual MINI app lets consumers view the new MINI Countryman in any real-world environment they want–the peak of a mountain, the foot of a waterfall, or even […]

    advertising, news

     

  • BSSP: MINI Countryman Billboard in Times Square

    Following up on the first MINI Countryman billboard, MINI USA’s advertising agency Butler, Shine, Stern & Partners has created a much larger building wrap billboard in Times Square.  BSSP describes it: Amidst the clutter, neon […]

    advertising, news

     

  • MINI vs. Monster: The Making of video

    Last Friday, MINI released the MINI vs. Monster video ad on the YouTube MINI channel.  The one and a half minute “3D slow motion” video ad features the four-member MINI family being jumped by a […]

    advertising, news