An Online Collection of MINI Information
In 2005, MINI USA debuted the Motoring Hearts campaign which partnered with VolunteerMatch and helped MINI owners find volunteer opportunities. The MOTORING HEARTS DEALER KIT is a thick, spiral-bound brochure for MINI dealers describing the […]
MINI USA’s partner advertising agency, Butler, Shine, Stern & Partners, created the award-winning “ZIG. ZAG. ZUG.” ad campaign for the launch of MINI’s third model, the MINI Clubman. The term ZIG was applied to the […]
Since the launch of the MINI in 2002, MINI USA has celebrated MINI’s quirkiness as a positive feature. From the beginning, all new MINIs have been delivered with a small brochure pointing out the unusual […]
Each year MINI USA prints a Product Brief for the Motoring Advisors to describe in detail the MINI vehicles and to highlight the new features. Pictured is the Model Year 2009 Product Brief which was […]