• collectible of the day: secret print ads for MINI owners

    To go along with the MINI insiders campaign by Butler, Shine, Stern & Partners, MINI USA created a series of print ads with secret messages that could only be read by MINI owners with the […]

  • collectible of the day: black box with spy kit

    In July 2006, MINI USA sent all owners a secret black box containing a “spy kit” including a magic window decryptor, super-secret decoder, and special red glasses.  The items were part of an insider ad […]

  • collectible of the day: Hammer and Coop lunchbox

    In February 2007, MINI USA launched the Hammer & Coop advertising campaign developed by Butler, Shine, Stern & Partners.  In addition to print ads, a MySpace profile, and a six-episode video series, MINI produced a […]

  • MINI Websites

    Current MINI.com MINI MotoringGear (US) MINI Owners Adventure Gallery (UK) ROOFSTUDIO MINI Dealers Alexander MINI – Los Angeles CA Autogermana MINI – San Juan PR Baron MINI – Merriam KS Bill Jacobs MINI – Naperville […]