collectible of the day: Convertible Contract ad
At the launch of the MINI Convertible in the US in September 2004, MINI USA’s marketing campaign was about “Always Open”. MINI encouraged new owners to keep the top down as much as possible. In […]
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collectible of the day: MINI Convertible brochure 2009
MINI COOPER CONVERTIBLE. MINI COOPER S CONVERTIBLE. Here is the first MINI model brochure we have featured. Shown is the first US brochure for the second-generation MINI Convertible. This 20 page, stapled brochure has many […]
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collectible of the day: MINI Cabrio launch pen
The original MINI Cabrio (Convertible) launched in Europe in the Summer of 2004. One of the exclusive MINI colors at the debut was Hot Orange, so much of the marketing material was orange. This pen […]
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collectible of the day: IS MY TOP CLOSED? bumper sticker
At the launch of the MINI Convertible in 2005, the slogan was “ALWAYS OPEN”. In the US, Crispin Porter + Bogusky created a clever ad campaign around this idea. Part of that campaign was this […]