• Thomas Felbermair named new Vice President, MINI Region Americas

    BMW Group just announced that Thomas Felbermair, VP MINI Europe, will take over the role of Vice President, MINI Region Americas currently held by David Duncan.  Duncan will move on to BMW Group. From BMW Group […]

  • The MINI “Defy Labels” Ad Campaign

    MINI officially announced their Super Bowl ad which has already been given a sneak peek online. An interesting note: there are actually two slightly different versions of the ad.  In version 1, Harvey Keitel says, […]

  • MINI USA Configurator Redesigned

    With the addition of the new MINI Convertible, MINI USA launched a complete visual design update to the MINI Configurator.  The Configurator now conforms to the new MINI branding introduced in June of last year and […]

  • MINI USA Gift Swap

    MINI USA’s Gift Swap Returns

    MINI USA is bringing back its annual holiday Gift Swap.  From MINI USA, here’s how it works: 1. Sign up to get matched with a fellow MINI Owner. 2. Send them a gift any Motorer […]