• MINI JCW Countryman sneak peek on MINIUSA.com

    Although you can’t configure one yet, MINIUSA.com has a sneak peek of the forthcoming MINI John Cooper Works Countryman.  See a few images and sign up for the MINI JCW Countryman email list if you’re […]

  • MINI USA keeps BSSP

    We’ve posted about many BSSP ad campaigns for MINI USA over the years.  Butler, Shine, Stern & Partners have won many awards for their work for MINI USA including recent ad campaigns “MINI vs. Porsche”, […]

  • collectibles: MINI Test Drive Takedown trading cards

    Earlier this month we wrote about the MINI Test Drive Takedown spring campaign.  Going on at MINI dealerships through May 26, car shoppers can test drive MINI models against several competitors.  MINI USA has created […]

  • MINI 10 Years Anniversary model debuts

    In the press release before the New York International Auto Show, MINI announced a US-only special edition model to commemorate the ten years MINI has been in the United States.  It will come as a […]