• The New York Times on the MINI E

    The New York Times weighs in on the MINI E on its new cars blog.  The author of the article worries heavily about the 100 mile range and the possibility of getting stranded. But stray […]

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  • collectible of the day: The Little Book of MINI

    The Little Book of MINI by Brian Laban is little, measuring just six inches by six inches, but covers the history of the Mini as well as the MINI. Contents include: Introduction The Seeds The […]

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  • collectible of the day: Square Pincher Keychains

    With a nod to MINI marketing with its now ubiquitous color borders, these Square Pincher Keychains were available from the MINI MotoringGear catalog in 2004.  The sturdy keychains came in black, blue, red, and yellow […]

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  • collectible of the day: Motoring Score Card ad

    Here is an ad insert from 2004 that embodies all the qualities of the MINI brand: fun, competition, good feelings, and cleverness.  The ad features a small pad of Motoring Score Cards used to play […]

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